Now that Advanced Driver Assistance Systems (ADAS) are commonplace, automotive manufacturers should standardize the names and definitions of the various technologies involved, an AAA report recommends. The American Automobile Association study found that the bewildering array of ADAS marketing names leaves consumers confused about the differences among systems and what the features are supposed to do. As evidence for the extent of consumer confusion, AAA cites its September 2018 study that found drivers had too much faith in systems such as adaptive cruise control. Two months later, in November 2018, the consumer group reported the disturbing results of another study based on ADAS technology naming. In its November report, AAA found that 40 percent of consumers believed fully autonomous cars were already available and traveling on U.S. roads.